Kate Hudson’s Fabletics Wows The Huffington Post

Since Kate Hudson has been a brand ambassador for Fabletics, she has learned about the fashion industry and about the things that she needs to do to make sure she can continue connecting with women. Because she knows the right things to do with the brand, she feels she is a big part of the company. The company is what has brought change to the fashion industry and Kate Hudson feels proud she has been such a big part of the change that was necessary in the industry. She wants to continue uplifting women through the brand.

 

Even the Huffington Post was impressed. They published information about Fabletics and about what they are doing in the industry. It has led to them making a lot of positive choices for the brand and has also allowed publications to continue talking about them and giving them the attention they deserve. With the Post article, Fabletics was highlighted as one of the fastest growing and most successful companies in the fashion industry. The Huffington Post knew the company had worked hard to get there so they wanted to talk about the great things the company had done since they first started up.

 

Kate Hudson also wanted to make sure people knew there was a lot of value in the brand. In fact, she knew it would be something that people would take notice to. As she was talking about the brand, she was confident in the information she was giving to others. She was also confident enough that she could make an influence on people who were in those situations. For Kate Hudson to do this, she had to be sure she was helping people realize they had a better time than what they did in the past. It is what has allowed her to keep growing her company.

 

Even though there have been some issues with other brands, Fabletics does not have those issues. In fact, they have managed to remain relevant while they are working to become the top online retailer in the world. They are also branching out and doing new things they have never tried before. The company even opened a flagship store people could visit if they were shopping in a mall. All of these things have led back to the way the company performs and the success they have had since they opened up their store to the public.

 

One of the most important things the company does is the lifestyle quiz. This is a quiz people can take if they want to be a part of the business. They take the quiz to learn more about their own style and teach Fabletics about what they like and dislike. Then, the stylists who work with Fabletics can use the quizzes to choose the perfect outfit for each customer. Doing this gives everyone who shops with the service the chance to have an experience that is completely personalized to the things they like and the things they don’t like.

Fabletics Lures Customers Through Many Different Avenues

Kate Hudson has been building the Fabletics brand for years. She is one of the co-founders, but she also is the most vocal person when it comes to promoting the brand. Kate is using reverse showrooming in order to give people a glimpse of what they can find when they come into the stores. These stores are not available in every city yet, but Kate Hudson is definitely working on that. She has great plans for the brand, and she wants to get as many as 100 stores in place in the next 5 years. This is her original goal, but this is only a short-term goal for Hudson. She plans to see just how well these stores will do after they are put in place, and this will give her room to decide if she will open even more in the future. What she is really trying to establish right now is a name for herself in the clothing industry. She has generated quite a bit of revenue with Fabletics, but there’s definitely a fan base that she is not tapped into yet. It appears that she is looking for a way to get those customers that have not been shopping online on a regular basis.

 

There are some customers that are going to go to the website to make purchases quite regularly. There are others that have signed up for the style quiz and gained VIP membership. For these customers they have the ability to get clothes shipped automatically each month so it saves them the time they are going to the website to shop.

 

These are two types of customer groups that Kate Hudson knows that she has. On the other side, however, there are customers that simply do not buy clothes online. These are the ones that Kate is trying to lure through her reserve showrooming. She wants the chance to show that customers have access to a whole new line of clothing even if they may not have a desire to make purchases online. She wants people to have the option of going to a store if they have looked on the website and decided not to make purchases online. She understands that people like to try on clothes especially when it comes to workout garments, and she doesn’t want this to be the one that puts limitations on the sales that she can make.