EOS lip balms have been sold for 7-years now. That isn’t a long time, but it was enough time for the brand to highlight themselves as a caring brand focused on creating sensational products based upon the user’s desires. They did a great job of doing that, and as a result, they became a bigger name than Chapstick. EOS sales over one-million lip balm spheres each week, placing them at the number two lip balm spot. Chapstick is the third-leading lip balm brand.
EOS didn’t pull any tricks out of their hat. Instead, they focused on the creation of an amazing product. They didn’t look for ways to cut corners, and using cheap ingredients was never on the agenda. In fact, the ingredients inside of EOS Lip balms are organic and all-natural, giving you even more assurance when you swipe the orb across your lips.
EOS lip balms ignite all the senses, giving you a Facebook trendy, appearance-friendly product that sells at a great price. There are eight flavor choices available, and a new shimmers and natural’s line available on Target stores. These flavors provide the lips a burst of awesomeness as the lip balm penetrates and softens the lips.
EOS is a fun, trendy brand that is setting standards in the beauty care industry. The company came in with a great product that they continually improve. It is time to teach what EOS lip balm can do for you!
EOS is a favorite lip balm among everyone, especially millennials. With its innovative sphere design and it’s creative flavors, EOS lip balms are now the second best selling balm in the market. Fast Company’s article, The Untold Story of How Lip Blam Upstart EOS Outdid Chapstick, gives every detail of the company’s journey to success.
How Did the Sphere Come Into Play?
The article describes in detail how the makers decided on the innovative shape, that caught the eyes of so many people. They made this choice so that the product would stand out against the normal tube shape that every other similar product on the market. They wanted a package that would feel good in the consumer’s hand.
Engaging all Five Senses
Not only did EOS lip balm want a product that felt good in the consumer’s hand, but they wanted a product that engaged all five senses. They decided on unique scents, bright and pastel colors, soft packaging, and yummy flavors, http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791, to give the user the ultimate lip balm experience.
EOS has changed the lip balm game. After getting picked up by major retailers such as Target, Walmart, Ulta and even Racked drug store, they soon beat out their competitors to reach the number two spot in the market. Talk about impressive.