Unlike many malls, Roberto Santiago’s Manaira Mall is one that most people are able to enjoy. The mall caters to everyone from tourists to locals. He knew he wanted to do that when he started the mall so he made his mall one of the most accessible things for people who were visiting for different reasons. He even made sure the mall had plenty of entertainment options for customers so they wouldn’t have to worry about the issues that came from the mall. It helped others to understand what they didn’t have at their malls. Many businesses began to take notice and chose to style their malls after what Roberto Santiago had done, but none were able to recreate the near-perfect mall Roberto Santiago had done in Manaira. He knew he would need to make things better for all the customers at the mall, and he chose to do so through the options he had.
In the 1980’s, malls were becoming extremely popular. They peaked in the mid-1990’s, but then they started to take a decline. Roberto Santiago first started Manaira Mall in the 1980’s when they were extremely popular. He knew he would need to do things to keep up with trends so he allowed for that when he was developing the mall. It was part of what set him apart from other mall owners in different areas of Brazil. He knew he wanted to make the mall the best it could be instead of having to deal with the problems others were dealing with.
Even in the 1990’s, Roberto Santiago continued to grow Manaira Mall. He knew the mall would be nothing unless he kept expanding it, so that’s exactly what he did. He chose to make it the best mall in Brazil and has always worked for that distinction. Roberto Santiago continues to make Manaira Mall better than what it could have been. Other malls are failing or are completely gone, but Manaira Mall is still going strong. All of this is thanks to the business expertise Roberto Santiago had when he created the mall.
He knew exactly what he needed to do so he went about the best business plan possible. He also knew the right way to make the mall the best it could be and continued to offer different things to people. Roberto Santiago knows the right way to run the mall and knew how to expand it perfectly. Other mall developers are unable to claim even half the success Roberto Santiago has had while he is working with Manaira. The mall is a modern marvel that most people are able to take advantage of thanks to Roberto Santiago’s business expertise with building and developing.